As-A-Service Comes to CSR and ESG

As-A-Service Comes to CSR and ESG

Did you notice the Seismic shift in the CSR domain? CSR is now a bottom-up business imperative and no longer a top-down, discretionary initiative. This has given rise to a critical need for As-a-Service Platforms that can enable companies through technology, to address and impact social issues at scale. A Top Imperative is in Artificial Intelligence Skilling and Education that helps students and employees avoid becoming obsolete and ensures long-term opportunity and career advancement.

Why should you focus on AI UpSkilling?

65% of School Children will get into jobs that don’t exist today, thanks to the AI Industrial Revolution. 42% of Core Skills in all jobs will be replaced by AI. Unfortunately, Schools, Colleges, and Corporates do not have the necessary infrastructure or talent, or Scale to implement AI Skilling programs. 

Corporates want to take advantage of As-A-Service Platforms to step up, own, sponsor, and scale critical AI Skills education.

For Example, Amazon has rolled out, partnering with WiselyWise, a nationwide initiative to upskill their nominated School students.

 

Fortune 500 giants are engaging WiselyWise in their Outreach and Volunteer Programs furthering AI education in communities globally. Many Corporates, large and small, are seriously evaluating and investing in similar initiatives.

Outcomes:

Our Profile:

WiselyWise helps corporates plug the gaps in AI Skilling Via WiseCentral As-A-Service AI Education Platform. With the help of Corporate Sponsors, we currently impact 150 Schools and 50,000 students, with amazing Outcomes, based on an International Curriculum aligned to Harvard’s Creative Computing Curriculum, MIT’s AI Strategy Course, and Content from AI Leaders like Amazon. For corporates, adopting our Platform allows them to satisfy their stakeholders as now the engagement becomes real, easy, authentic, scalable, and measurable. 

How do under-resourced schools minimize the gap between themselves and their global peers?

How do under-resourced schools minimize the gap between themselves and their global peers?

The question uppermost in the minds of School Administrators, Principals, CSR Leaders, ESG Decision-makers, and Policymakers seems to be common globally.

How do schools that are disadvantaged due to a variety of factors, ranging from Infrastructure to Conflicts, keep pace with other schools in the Digital era? How do they enjoy the fruits of the Digital Transformation initiatives sweeping worldwide?

Else this is leading to a growing Digital Divide increasing the gaps in society from financial to economical status to healthcare impact. Not to forget the impact on a country’s economy due to lack of talent unable to fill in the high demand for Digital Skills.

Top of the wishlist comes the topic of Artificial Intelligence Education for K-12 Schools. Why? because it’s important to start early for technology Skills and it’s proven to pull out a family from the Poverty Cycle in one generation ( as opposed to 6 generations via traditional interventions). Start late and you find most students have dropped out or are unable to cope with the demands of studying technology especially Artificial Intelligence.

Here are action items to follow:

  1. Invest in Skill Development Programs for Teachers and Administrators
  2. Spend on age-appropriate AI Education Programs for Students at all age-groups
  3. Expand your Digital Infrastructure as Focus area
  4. Implement multi-lingual AI Programs which benefits non-English Students
  5. Adopt 360 degree programs which include discussions on AI Ethics, Bias, Data Security

Examples of National Programs: ( Courtesy of PAN Topic Guide by the Policy Action Network https://lnkd.in/eE7dHNRV )

In India, a national strategy on AI by NITI Aayog28, a governmental think tank, considers the role of data-driven technologies in education. The strategy reviews challenges faced by the education sector, many of which are similar to South Africa, and suggests ways in which AI may assist. For example, a key challenge is ‘imparting quality education to India’s linguistically diverse population’, for which India anticipates exporting AI-based solutions to other developing countries. Other opportunities include personalized learning and automating administration. A collaboration between Microsoft and the state of Andhra Pradesh predicts school dropouts using ‘gender, socio-economic demographics, academic performance, school infrastructure, and teachers’ skills’. The strategy also suggests that implementing AI must be preceded by the digitization of curriculum and teacher and student performance, and highlights risks related to data security, potential bias in algorithms, and commercial use of personal data.

In 2017 the State Council of China published the Next Generation Artificial Intelligence Development Plan.29 This plan includes building and attracting high-end AI talent, as well as establishing AI-related courses at elementary and middle school levels. High schools now have an AI course added to their curriculum, and the revised IT curriculum focuses more on ‘data, algorithms, information systems, and the information society’ rather than computers and the Internet. On the higher education side, as of May 2018, China had established more than 30 AI colleges and is encouraging a multi-disciplinary approach to qualifications through compound majors involving, for example, AI and biology, psychology, law, and education.30 AI-enabled systems are also being used widely for the management of campus environments – to control access to facilities, track attendance at classes and stop ‘ghost writers’ sitting for exams – all of which raise concerns about the use of personal data and whether this level of monitoring is warranted.

In a report commissioned by the Australian National Department of Education, Skills and Employment (DESE)32, the authors suggest that AI could provide some benefits in the form of personalized learning, but notes that the technology is in the early stages of development and places a relatively strong emphasis on developing ethical and legal frameworks to prevent harm, non-discrimination and ensure accountability. More broadly, the DESE aims to strengthen STEM literacies through a number of initiatives, including an investment of AUD$1.5 Million into ‘the development of a range of curriculum resources to assist with the delivery of AI and emerging technologies content and the associated general capabilities in the Australian Curriculum.’ They have also set up an online resources hub, a teacher professional learning programme, and access to new technologies via the National Lending Library.

We have worked with leading Corporates, Schools, Foundations, and Government agencies in designing, developing, implementing AI Education Programs. You may wish to read more case studies here: https://wiselywise.com/case-studies/

The time to act is now !

AI is not just one more thing – part 3

AI is not just one more thing – part 3

PodCentral by WiselyWise. Listen to Podcasts on Impact of Education and Knowledge

WiselyWise’s vision is to promote the cause of “education and knowledge” among the masses by providing its viewers with information, education, and motivation through insightful interview series of world-renowned professionals. We are passionate about inspiring people to become aware citizens of the world, so they can bring significant change in their lives & the lives of others around them.

In this podcast, listeners will get thoughts on AI is not just one more thing from our Dr. Manorama Talaiver, Award winning educational technologist, leader, STEMC enthusiast, from the United States., who will be sharing with us her experience on the impact of education and AI.

In this podcast, she shares with us her experience about her higher education and role for continued education.

Follow Us

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About Us:

WiselyWise is Pioneering Artificial Intelligence Education Globally. We are solving the twin problems of Employment and Employability through Digital Skills Enablement. We are on track to impact 500+ Education institutions and 300,000 students across countries via our WiseCentral Education Platform. We impart training in multiple languages apart from English. Our Student Alumni have gone on to win Hackathons and started new ventures in AI.

We welcome you to the world of Learning AI with us!

REGISTER YOUR SCHOOL – http://bit.ly/WWSchools

VISIT

WiseCentral – https://ai.wiselywise.com/

BOOK YOUR FREE CLASS – https://wiselywise.com/book-your-free-class/

Learn from the AI experts. Limited slots are available, so hurry and book your Free Trial Class Now! We will provide age-appropriate Training depending on the grade of the student or as needed in the case of an adult learner.

Notice

By accessing this Podcast, I acknowledge that the entire contents and design of this Podcast, are the property of WiselyWise Pte Ltd, or used by WiselyWise Pte Ltd with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use the information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission, or editing, of this Podcast may be made without the prior written permission of the WiselyWise Pte Ltd, which may be requested by contacting the WiselyWise Pte Ltd: e-mail at [email protected]

The views and opinions expressed by guests on the podcast as those of the authors and do not necessarily reflect our official policy or position us. Any content provided by our bloggers or authors is of their opinion and is not intended to malign any religion, ethic group, club, organization, company, individual, or anyone or anything.

What does Digital Transformation mean for Channel Partners?

What does Digital Transformation mean for Channel Partners?

Channel Partners are a big focus for many vendors. In fact, we have seen in 2017 that vendors have announced that they will focus more on Channels for growth and invest more in that space. All of this attests to the importance of Partners for a viable business ecosystem and more so to the actual demand by customers. So we have Partners who have been around for long and emerging Partner types enabled by the Cloud and Digital Trends. All Partners are striving to play an important role in their customers’ Digital Transformation. At the same time, it’s equally important for Partners to look at their own Digital Transformation.

Let us look at few areas, impacted by Digital Transformation, in Partners both legacy and new.

“According to a new Digital Transformation MaturityScape Benchmark study from International Data Corporation (IDC), 59% of worldwide organizations are stuck in Stage 2 or 3 of their digital transformation.”

Impact on Growth: Thinking Big

Getting closer to your customers’ view is key to growth. How does your customer profile look like? Do you, as a Channel Partner, look at a Geography say Australia as a focus? Then it’s time for you to drill down on what your market exactly is. Instead of saying it’s a focus on Australia, it could be Office Automation for Law Firms in NSW. Wrap a healthy mix of AAS Services, ongoing License Subscriptions, and recurring Support – You could be well on your way to grabbing a larger share of an emerging market which no one else is noticing and servicing today.

Think TCO (Total Cost of Ownership) than pricing alone. A focused approach on TCO metrics will enable channel partners to grab market share from other adjacent providers than just immediate competitors. And the overall market share is only growing due to heavy investments in Digital technologies.

Again the secret to success here is an Increase in Value that you provide to your customers and the perceived value by prospects.

Coming to the actual high growth area: Enterprises. That’s where Channel Partners need to think big. Research shows it takes as much time to sell to Enterprises as anywhere else. So you need to think big as in larger revenues by working with larger enterprises.

Enterprises are interested in Business Outcomes. Value is important. More than Price. Being a Commodity Seller is your choice. You can continue the Price game or you can up your game by selling at the C-Suite. Remember, everyone has problems. And where there are Problems, there needs to be a Solution.

So Size doesn’t really matter. If you can wrap around a specific solution for a specific business problem , it will get you the right response from the Enterprise buyer. Just that it will be a different buyer.

Impact on Operations : New Target Operating Model

Convergence of Channel models is the order of the day. Who is a Channel Partner? Rather who is NOT a Channel Partner? Service Providers, Resellers, Telcos, Resellers, Distributors – The overlap is pretty high. With Disruption of all business models being the order of the day, you are seeing how Startups are emerging as Star Channel Partners.

Wait? How do they do it – Well it’s the effect of the API economy. Startups build Apps which use a Vendor’s platform or product and provide new Services for Customers to consume. Just look around you – The more you consume NetFlix, the more Amazon benefits. You could consume more Driving apps for your daily rides and Google benefits. There are just numerous ways it happens.

Its upto Vendors to accept and embrace these new partners. For existing partners , you need to think about how you are going to add value to your customers. Its time to work with the Disruptors.

 

“IDC expects it will take until 2027 for 75% of organizations to have digitally transformed. At the same time  By 2022, IDC predicts 80% of revenue growth will depend on digital offerings and operations”

Impact on Revenue: Recurring Revenue Models

For the customers As A Service is a boon. That means they don’t have to pay Capex anymore. Opex it is. But for Channel Partners its any entirely new way of doing business. It brings its own set of challenges to sell SaaS or PaaS – from Change Management to Reduction in immediate revenues.

The Silver Lining here is it’s not all a bed of roses to adopt As A Service solutions. There is Customization and Integration which are key for success of AAS solutions. As a Trusted Partner you can convert this rather sticky situation in your favour by offering such services and also convert the product sale into recurring revenue.

Yes, it may not be as high as traditional revenues but you could automate much of the services and make up for loss of immediate revenues through Volume Sales. The trick is to incentivize your Sales team to start selling along with the trend and recruit more Inside Sales folks to keep costs low.

Impact on Marketing: The Rise and Rise of Content Marketing

If you are a Channel Partner and didn’t know about Content Marketing, then you better learn about it fast. If you thought Content Marketing was all about SEO, blogs, social media, videos you still need to catch up on the principles of Content Marketing and its impact on business growth.

Simply put you need to do more Content Marketing where it matters and less of Content Marketing where it just adds to the noise.

You need to create Evergreen Content which positions your company as a Thought Leader and attracts the right set of customers from your region or even globally.

You need to definitely test different marketing channels and measure how your content is received. In today’s world, you can get access to tools which were once available only to those with deep pockets. Much of the tools are free and added functionality costs only a few dollars more.

Rather than obsess over your achievements or awards you won with a Vendor, create content which makes sense to your customers. I am sure you are the best expert who knows what matters to your customers. What keeps them awake at night. Think in terms of simple articles or Youtube videos. Keep it short, maybe 300 words or 3 minutes of video.

Ask yourself if the Content will be useful to your customers even without mentioning details on your products or services. In short, keep it non-salesy.

And Reuse the Content which gets a lot of traffic or Views. A Single piece of Content can be repurposed into 73 different ways according to studies. Example an article can be reused as a script for a video, an infographic, Facebook Post, a Tweet and so on.

Just don’t forget to collect the prospects email id. You could do that through a separate landing page on your website or through a pop-up. Talk to your IT guy to get it set up in less than an hour.

Be responsible with the email ids. Don’t automate too much to send plastic sounding emails. And be aware of regulations which prevent spamming your customers. Here’s a concise video you can view to understand about regulations on spamming : CAN-SPAM ACT. Always take permission and maintain copies of the permissions. Of course, much of this can be automated while you focus on converting prospects to customers.

VIEWPOINT : We looked at few key areas which will be impacted due to Digital Transformation. Digital is no more a fluff word as you can witness. Some industries are transforming more rapidly while some are catching up. Eventually the speed will accelerate and it will be a true disruption. As a Channel Partner you need to look at Digital as an Ally and Transform your business according to emerging market realities. To score a goal and win the game, You need to be where the ball will be, not where it was.

Interested to know more?

Get a Free 30 mins no obligatory call with our Digital expert.

Importance of SEO for a Coaching Website

Importance of SEO for a Coaching Website

At WiselyWise, one of the most frequently asked questions by our clients has been on SEO.

You may be starting a new website or already have a website, regardless of either situation SEO is on your mind.

So, what is SEO for a Coaching Website?

SEO is the acronym for Search Engine Optimization or Search Engine Optimizer.

In common parlance, SEO is understood to be the way people find your website when they are searching on Google (or Yahoo, Bing, Yandex, Naver, Seznam Search engines).

Without a doubt, Google is the dominant Search Engine or Site in the world today.

In a more nuanced explanation, Wikipedia describes SEO as

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, organic“, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users;

these visitors can then be converted into customers.[1] 

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.”

SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

So that’s why SEO is important. It brings traffic to your website and that means people searching on Google for products or services like what you offer.

That is music to your ears as such people are high on their buying intent (unless they are academic researchers) who could buy your product or services.

Imagine a Global audience of clients who reach your website 24 hours in a day and every day of the year non-stop till your website exists.

This article is not about explaining SEO and its technicalities.

You can visit the Moz site and read the Beginners guide to SEO.

In their words, The Beginner’s Guide to SEO has been read over 3 million times and provides the comprehensive information you need to get on the road to professional quality Search Engine Optimization or SEO.

So, it does look like SEO is very important for getting new customers and increasing your revenue.

How do I get Started?

 

You can get a Complete Overview of SEO in the Starter Guide by Google. Download it here.

Alternatively, you can also get the help of an external SEO Agency / Expert.

You can also view our Services for Coaches Page to gain a greater Understanding of all aspects of SEO for a Coaching Website.

According to Google Answers,

SEO Agencies provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

View the Video for a greater understanding:

Can anyone guarantee me that my WebSite will Rank on Page 1 of Google?

 

The short answer is No. Don’t believe anyone who claims about helping you to Rank.

Again, according to Google Answers,

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.

In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Want to hear it from the horse’s mouth?

 

After all due diligence if you still feel cheated, here’s what you can do.

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission

CRC-240

Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

Restaurant Chatbots powered by Artificial Intelligence

Restaurant Chatbots powered by Artificial Intelligence

Restaurants all around the world need to maintain high standards of customer service. But with growing costs, real estate prices and lack of manpower, maintaining those standards can become a challenge.

The changing landscape of technology has got most people globally using devices such as smartphones, that’s changed the way customers behave. In an “always connected world”, more and more people have begun using online services, for a vast majority of their needs. Today’s younger generation prefers to message the business, rather than talking to a person.  

Thankfully, with technological advancements, comes a number of advantages as well, even for Restaurants. Today, Restaurants have the chance to handle their existing challenges in a more efficient way, especially with the introduction of Chatbots powered by AI.

Here’s an original video from WiselyWise, on how Restaurants can use Chatbots powered by Artificial Intelligence effectively to grow their business in this changing technological landscape.

 

For the benefit of those who have not seen the video, here’s the transcript below:

Restaurants today have multiple challenges. Responding to customers immediately, error-free order taking, rising manpower costs.

If you are a Restaurant, then listen carefully, there is a solution for this with Chatbots powered by Artificial Intelligence.

A Chatbot is a software that can mimic human interactions, are automated and can take a huge load off your staff by handling all standard and basic questions so your staff can handle more important tasks.

Chatbots can be programmed to answer routine, frequently asked questions like providing information on location, restaurant contact numbers, opening & closing timings and can work as your 24/7 assistants, keeping your customers engaged in a better and faster way.

Chatbots can even attend to multiple customers at a time! Customers can place their food orders through the Chatbots.

The best part, Chatbots can record the customers’ contact details, order history, preferred payment and more.

Chatbots can also send notifications when the order is ready directly to the customer. The whole ordering process just gets simpler, efficient and quicker. Chatbots can take customer feedback and handle complaints instantly.

Chatbots can be used by Restaurants to run loyalty programs, giving rewards, offers and incentives to their loyal customers, keep them engaged, track them, significantly upsell more and get repeat business.

As the millennials are growing quickly as the biggest consumer segment, their preference for messaging channels must be adopted quickly by Restaurants, in order to stay relevant.

Chatbots can enable Restaurants to deliver consistently and one on one messaging to their customers through every interaction, creating the best customer experience and more satisfaction!

So what are you waiting for? Get your Chatbot today and grow your Restaurant business!