At WiselyWise, one of the most frequently asked questions by our clients has been on SEO.
You may be starting a new website or already have a website, regardless of either situation SEO is on your mind.
So, what is SEO for a Coaching Website?
SEO is the acronym for Search Engine Optimization or Search Engine Optimizer.
In common parlance, SEO is understood to be the way people find your website when they are searching on Google (or Yahoo, Bing, Yandex, Naver, Seznam Search engines).
Without a doubt, Google is the dominant Search Engine or Site in the world today.
In a more nuanced explanation, Wikipedia describes SEO as
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users;
these visitors can then be converted into customers.
SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.
So that’s why SEO is important. It brings traffic to your website and that means people searching on Google for products or services like what you offer.
That is music to your ears as such people are high on their buying intent (unless they are academic researchers) who could buy your product or services.
Imagine a Global audience of clients who reach your website 24 hours in a day and every day of the year non-stop till your website exists.
This article is not about explaining SEO and its technicalities.
You can visit the Moz site and read the Beginners guide to SEO.
In their words, The Beginner’s Guide to SEO has been read over 3 million times and provides the comprehensive information you need to get on the road to professional quality Search Engine Optimization or SEO.
So, it does look like SEO is very important for getting new customers and increasing your revenue.
How do I get Started?
You can get a Complete Overview of SEO in the Starter Guide by Google. Download it here.
Alternatively, you can also get the help of an external SEO Agency / Expert.
You can also view our Services for Coaches Page to gain a greater Understanding of all aspects of SEO for a Coaching Website.
According to Google Answers,
SEO Agencies provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
View the Video for a greater understanding:
Can anyone guarantee me that my WebSite will Rank on Page 1 of Google?
The short answer is No. Don’t believe anyone who claims about helping you to Rank.
Again, according to Google Answers,
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.
Want to hear it from the horse’s mouth?
After all due diligence if you still feel cheated, here’s what you can do.
If you feel that you were deceived by an SEO in some way, you may want to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:
Federal Trade Commission
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.