LPF Thought Leadership Series

LPF Thought Leadership Series

As Lila Poonawalla Foundation (LPF) celebrates 25 Years of Excellence, we introduce to you, a uniquely engaging Leadership Series ‘LPF Thought Leadership Series.’ In this session, we present to you none other than

Ms. Hamsa Chandrakumar, Lila Fellow 1997, Co-founder and COO, (Postgraduate Scholarship Awardee), Wisely Wise Pte. Ltd, Singapore.

In this session of ‘LPF Thought Leadership Series’, Ma’am will be conducting a session on ‘My Entrepreneurial Journey’, Friday, 25th of June, 2021, from 4:00 pm to 5:30 pm, IST.

You do not want to miss this one!

#Celebrating25YearsofExcellence #GirlsDoHaveAspirations #BeyondScholarships #LPFThoughtLeadership #leaders #skillbuilding #training #interaction #LILAFellow #LilaPoonawallaFoundation #LPF

For more details write us – hello@wiselywise.com

IMAGINARY and WiselyWise partner for Artificial Intelligence Training

IMAGINARY and WiselyWise partner for Artificial Intelligence Training

Artificial Intelligence is impacting society in multiple ways and requires new Skills to manage the impact. IMAGINARY, an award-winning non-profit from Germany, and WiselyWise, a leading Global EdTech from Singapore today announced their partnership to combine forces in Artificial Intelligence Training. IMAGINARY brings a deep focus on Maths for AI and created interactive content for students of all ages. WiselyWise will integrate the Maths for AI content in its AI  courses and Training while providing the reach to Students and Educational Institutions. 

Students can learn the underlying Math Concepts that power AI Technologies which ensures a strong foundation in their learning. Presented in a Digital format, Students can opt for both self-study mode and Virtual Training from some of the leading AI Educators. 

This partnership with IMAGINARY will value-add to WiselyWise’s AI Courses which are on track to reach 500+ institutions and 300,000+ students globally. 

Speaking about the partnership, Chandra Kumar, Founder & CEO, WiselyWise Singapore, said, “We have continuously invested in our Education Platforms and Courses. Our partnership with IMAGINARY will provide our students the necessary Mathematical Foundation which is at the core of AI Technologies. We are focussed on creating age-appropriate courses so that no one gets left behind. 

Commenting on the initiative, Dr. Andreas Matt, CEO, IMAGINARY, said, “Our AI tools allow all students to experiment with and self-discover the core methods of Machine Learning. They are already used in more than 30 countries. With WiselyWise we will now extend the scope and depth of communicating AI even more and bring a unique intensive workshop to thousands of more students!”


IMAGINARY is a non-profit organization dedicated to the communication of current research in mathematical sciences. It develops interactive software exhibits, 3d prints and visualizations for exhibitions, museums, workshops and teacher training. IMAGINARY also runs a collaborative platform for open source formats in mathematics communication. Since 2019 IMAGINARY has focused on communication of the mathematics of AI with physical exhibition, hybrid workshops and creating interactive tools to engage a scientific and general public with AI technologies.

About WiselyWise

WiselyWise is a Global AI EdTech with a Vision to enable a Better Digital Future for Everyone. WiselyWise is Pioneering Life-long Artificial Intelligence Education with a view to solve the twin problems of Employment and  Employability. With a strong presence through a network of reputed Institutions, WiselyWise is well-positioned to digitally transform careers of learners globally.

For more information contact:

Chandra Kumar






Are you looking for a Coaching Website Template that works?

Are you looking for a Coaching Website Template that works?

So you are all charged up and really passionate about being a Coach. You want to make a difference in people’s lives and want to reach all those around the world, who could benefit from your coaching. Does that sound like you? If yes, then you need to think about having a website that conveys your passion to the outside world. But just having a basic website that only serves as an additional information on your visiting card would not mean much would it? Of course not! You need a Coaching Website Template that works for your business!

You would agree that, if you’re in business, then you need clients who give you business. Your website should act as your Personal Brand in the online world. In short, you need a performing website that brings you leads and helps you grow your business and you begin to make more money too. You need to get that Coaching Website working for you!

Many of you may already be successful coaches, having existing websites. In fact, you may even be selling your coaching services, books, and courses online. Well, that’s wonderful! But even then, it’s a good practice to revisit your website and add improvements along the way. After all, a better performing website will contribute even more to your success.

So, where do you start? Well, firstly, you need to be very clear about what content get’s displayed on your website. But that’s not the only aspect you need to look into. For a website to perform well technically, you also need to look into various technical aspects that go into building that High-Performing Coaching Site.

Take a look at the video below, to get a better idea of what you should take care of while creating your Performing Coaching Website.

Here’s the transcript for the above video:

Find the keys to the best Coaching Website Template, that can get you, clients!

If you’re a Coach on a Mission,

To engage with people around the world, who might need your coaching, to make a difference for their better future.

If you want to reach more and more people, but don’t know how? Relax you have come to the Right place and this is where to start.

So first things first, get yourself a Coaching Website that works! But in case you already have a website and have put in a lot of hard work, to get your site up and working, then that’s a good job!

And if you’ve written a lot of books, put them online and even sold some of them, then that’s Awesome too!

But it’s always wise to look into your website at regular intervals and keep adding improvements to your website.

As a performing website will only help you grow your business more.

You may already have a loyal following, but what if you could get more Leads? Wouldn’t that make you happy?

Of course, that would and you could make more money too.

So now the question is, how will you make visitors to your website excited and eager, to contact you for your coaching services? This is how…

The first thing that you make sure is that you remove any form of confusion that your website creates.

Think about it. Make sure your website gives the visitors an immediate feel of your business and services.

Your website content should make people curious to explore further. Visitors must feel super eager to talk to you.

Use clear Titles and Descriptions, especially if you are selling multiple options like coaching, products or courses.

Create Engaging content. Add Blog posts, Videos, Podcasts, and Pictures, as these would help draw more traffic towards your website and also build your online Brand.

Make your website Personal. People connect with a real person. So add in your name, picture, contact details and a personal style of communicating a clear and well thought out message.

Remember with greater clarity, your website will attract more leads for your business.

Now that you know what your website should look like, what about the nuts and bolts? Here’s what you should consider while building your website from scratch.

Get a Domain. Choose a Domain name that represents your business. Get a Logo done for your business.

Find a good hosting provider. Make sure you research around, as being the cheapest provider does not always mean reliable performance.

Next is to find a good theme for your website. Themes are ready-made designs. Try to buy one that suits your business needs.

Setup the SSL Certificate for your website. Put in place the Content Delivery Network. Allocate Storage and take Backups of your website at regular intervals. Optimize your website for SEO.

Setup the Analytics. Make sure your website is indexed by Google. Connect your website to Social Media.

If you’ve taken care of all these aspects, then you have a Performing Website in your hands!

Still, need help?

Check our Popular Page for Coaching Websites: https://wiselywise.com/coaching-sites-enabled-by-wiselywise/ 

What does Digital Transformation mean for Channel Partners?

What does Digital Transformation mean for Channel Partners?

Channel Partners are a big focus for many vendors. In fact, we have seen in 2017 that vendors have announced that they will focus more on Channels for growth and invest more in that space. All of this attests to the importance of Partners for a viable business ecosystem and more so to the actual demand by customers. So we have Partners who have been around for long and emerging Partner types enabled by the Cloud and Digital Trends. All Partners are striving to play an important role in their customers’ Digital Transformation. At the same time, it’s equally important for Partners to look at their own Digital Transformation.

Let us look at few areas, impacted by Digital Transformation, in Partners both legacy and new.

“According to a new Digital Transformation MaturityScape Benchmark study from International Data Corporation (IDC), 59% of worldwide organizations are stuck in Stage 2 or 3 of their digital transformation.”

Impact on Growth: Thinking Big

Getting closer to your customers’ view is key to growth. How does your customer profile look like? Do you, as a Channel Partner, look at a Geography say Australia as a focus? Then it’s time for you to drill down on what your market exactly is. Instead of saying it’s a focus on Australia, it could be Office Automation for Law Firms in NSW. Wrap a healthy mix of AAS Services, ongoing License Subscriptions, and recurring Support – You could be well on your way to grabbing a larger share of an emerging market which no one else is noticing and servicing today.

Think TCO (Total Cost of Ownership) than pricing alone. A focused approach on TCO metrics will enable channel partners to grab market share from other adjacent providers than just immediate competitors. And the overall market share is only growing due to heavy investments in Digital technologies.

Again the secret to success here is an Increase in Value that you provide to your customers and the perceived value by prospects.

Coming to the actual high growth area: Enterprises. That’s where Channel Partners need to think big. Research shows it takes as much time to sell to Enterprises as anywhere else. So you need to think big as in larger revenues by working with larger enterprises.

Enterprises are interested in Business Outcomes. Value is important. More than Price. Being a Commodity Seller is your choice. You can continue the Price game or you can up your game by selling at the C-Suite. Remember, everyone has problems. And where there are Problems, there needs to be a Solution.

So Size doesn’t really matter. If you can wrap around a specific solution for a specific business problem , it will get you the right response from the Enterprise buyer. Just that it will be a different buyer.

Impact on Operations : New Target Operating Model

Convergence of Channel models is the order of the day. Who is a Channel Partner? Rather who is NOT a Channel Partner? Service Providers, Resellers, Telcos, Resellers, Distributors – The overlap is pretty high. With Disruption of all business models being the order of the day, you are seeing how Startups are emerging as Star Channel Partners.

Wait? How do they do it – Well it’s the effect of the API economy. Startups build Apps which use a Vendor’s platform or product and provide new Services for Customers to consume. Just look around you – The more you consume NetFlix, the more Amazon benefits. You could consume more Driving apps for your daily rides and Google benefits. There are just numerous ways it happens.

Its upto Vendors to accept and embrace these new partners. For existing partners , you need to think about how you are going to add value to your customers. Its time to work with the Disruptors.


“IDC expects it will take until 2027 for 75% of organizations to have digitally transformed. At the same time  By 2022, IDC predicts 80% of revenue growth will depend on digital offerings and operations”

Impact on Revenue: Recurring Revenue Models

For the customers As A Service is a boon. That means they don’t have to pay Capex anymore. Opex it is. But for Channel Partners its any entirely new way of doing business. It brings its own set of challenges to sell SaaS or PaaS – from Change Management to Reduction in immediate revenues.

The Silver Lining here is it’s not all a bed of roses to adopt As A Service solutions. There is Customization and Integration which are key for success of AAS solutions. As a Trusted Partner you can convert this rather sticky situation in your favour by offering such services and also convert the product sale into recurring revenue.

Yes, it may not be as high as traditional revenues but you could automate much of the services and make up for loss of immediate revenues through Volume Sales. The trick is to incentivize your Sales team to start selling along with the trend and recruit more Inside Sales folks to keep costs low.

Impact on Marketing: The Rise and Rise of Content Marketing

If you are a Channel Partner and didn’t know about Content Marketing, then you better learn about it fast. If you thought Content Marketing was all about SEO, blogs, social media, videos you still need to catch up on the principles of Content Marketing and its impact on business growth.

Simply put you need to do more Content Marketing where it matters and less of Content Marketing where it just adds to the noise.

You need to create Evergreen Content which positions your company as a Thought Leader and attracts the right set of customers from your region or even globally.

You need to definitely test different marketing channels and measure how your content is received. In today’s world, you can get access to tools which were once available only to those with deep pockets. Much of the tools are free and added functionality costs only a few dollars more.

Rather than obsess over your achievements or awards you won with a Vendor, create content which makes sense to your customers. I am sure you are the best expert who knows what matters to your customers. What keeps them awake at night. Think in terms of simple articles or Youtube videos. Keep it short, maybe 300 words or 3 minutes of video.

Ask yourself if the Content will be useful to your customers even without mentioning details on your products or services. In short, keep it non-salesy.

And Reuse the Content which gets a lot of traffic or Views. A Single piece of Content can be repurposed into 73 different ways according to studies. Example an article can be reused as a script for a video, an infographic, Facebook Post, a Tweet and so on.

Just don’t forget to collect the prospects email id. You could do that through a separate landing page on your website or through a pop-up. Talk to your IT guy to get it set up in less than an hour.

Be responsible with the email ids. Don’t automate too much to send plastic sounding emails. And be aware of regulations which prevent spamming your customers. Here’s a concise video you can view to understand about regulations on spamming : CAN-SPAM ACT. Always take permission and maintain copies of the permissions. Of course, much of this can be automated while you focus on converting prospects to customers.

VIEWPOINT : We looked at few key areas which will be impacted due to Digital Transformation. Digital is no more a fluff word as you can witness. Some industries are transforming more rapidly while some are catching up. Eventually the speed will accelerate and it will be a true disruption. As a Channel Partner you need to look at Digital as an Ally and Transform your business according to emerging market realities. To score a goal and win the game, You need to be where the ball will be, not where it was.

Interested to know more?

Get a Free 30 mins no obligatory call with our Digital expert.

Importance of SEO for a Coaching Website

Importance of SEO for a Coaching Website

At WiselyWise, one of the most frequently asked questions by our clients has been on SEO.

You may be starting a new website or already have a website, regardless of either situation SEO is on your mind.

So, what is SEO for a Coaching Website?

SEO is the acronym for Search Engine Optimization or Search Engine Optimizer.

In common parlance, SEO is understood to be the way people find your website when they are searching on Google (or Yahoo, Bing, Yandex, Naver, Seznam Search engines).

Without a doubt, Google is the dominant Search Engine or Site in the world today.

In a more nuanced explanation, Wikipedia describes SEO as

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, organic“, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users;

these visitors can then be converted into customers.[1] 

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.”

SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

So that’s why SEO is important. It brings traffic to your website and that means people searching on Google for products or services like what you offer.

That is music to your ears as such people are high on their buying intent (unless they are academic researchers) who could buy your product or services.

Imagine a Global audience of clients who reach your website 24 hours in a day and every day of the year non-stop till your website exists.

This article is not about explaining SEO and its technicalities.

You can visit the Moz site and read the Beginners guide to SEO.

In their words, The Beginner’s Guide to SEO has been read over 3 million times and provides the comprehensive information you need to get on the road to professional quality Search Engine Optimization or SEO.

So, it does look like SEO is very important for getting new customers and increasing your revenue.

How do I get Started?


You can get a Complete Overview of SEO in the Starter Guide by Google. Download it here.

Alternatively, you can also get the help of an external SEO Agency / Expert.

You can also view our Services for Coaches Page to gain a greater Understanding of all aspects of SEO for a Coaching Website.

According to Google Answers,

SEO Agencies provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

View the Video for a greater understanding:

Can anyone guarantee me that my WebSite will Rank on Page 1 of Google?


The short answer is No. Don’t believe anyone who claims about helping you to Rank.

Again, according to Google Answers,

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.

In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Want to hear it from the horse’s mouth?


After all due diligence if you still feel cheated, here’s what you can do.

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission


Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.