At WiselyWise, one of the most frequently asked questions by our clients has been on SEO.

You may be starting a new website or already have a website, regardless of either situation SEO is on your mind.

So, what is SEO for a Coaching Website?

SEO is the acronym for Search Engine Optimization or Search Engine Optimizer.

In common parlance, SEO is understood to be the way people find your website when they are searching on Google (or Yahoo, Bing, Yandex, Naver, Seznam Search engines).

Without a doubt, Google is the dominant Search Engine or Site in the world today.

In a more nuanced explanation, Wikipedia describes SEO as

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users;

these visitors can then be converted into customers.[1] 

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.”

SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

So that’s why SEO is important. It brings traffic to your website and that means people searching on Google for products or services like what you offer.

That is music to your ears as such people are high on their buying intent (unless they are academic researchers) who could buy your product or services.

Imagine a Global audience of clients who reach your website 24 hours in a day and every day of the year non-stop till your website exists.

This article is not about explaining SEO and its technicalities.

You can visit the Moz site and read the Beginners guide to SEO.

In their words, The Beginner’s Guide to SEO has been read over 3 million times and provides the comprehensive information you need to get on the road to professional quality Search Engine Optimization or SEO.

So, it does look like SEO is very important for getting new customers and increasing your revenue.

How do I get Started?

You can get a Complete Overview of SEO in the Starter Guide by Google. Download it here.

Alternatively, you can also get the help of an external SEO Agency / Expert.

You can also view our Services for Coaches Page to gain a greater Understanding of all aspects of SEO for a Coaching Website.

According to Google Answers,

SEO Agencies provide useful services for website owners, including:

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.

View the Video for a greater understanding:

Restaurants all around the world need to maintain high standards of customer service. But with growing costs, real estate prices and lack of manpower, maintaining those standards can become a challenge.

The changing landscape of technology has got most people globally using devices such as smartphones, that’s changed the way customers behave. In an “always connected world”, more and more people have begun using online services, for a vast majority of their needs. Today’s younger generation prefers to message the business, rather than talking to a person.  

Thankfully, with technological advancements, comes a number of advantages as well, even for Restaurants. Today, Restaurants have the chance to handle their existing challenges in a more efficient way, especially with the introduction of Chatbots powered by AI.

Here’s an original video from WiselyWise, on how Restaurants can use Chatbots powered by Artificial Intelligence effectively to grow their business in this changing technological landscape.

For the benefit of those who have not seen the video, here’s the transcript below:

Restaurants today have multiple challenges. Responding to customers immediately, error-free order taking, rising manpower costs.

If you are a Restaurant, then listen carefully, there is a solution for this with Chatbots powered by Artificial Intelligence.

A Chatbot is a software that can mimic human interactions, are automated and can take a huge load off your staff by handling all standard and basic questions so your staff can handle more important tasks.

Chatbots can be programmed to answer routine, frequently asked questions like providing information on location, restaurant contact numbers, opening & closing timings and can work as your 24/7 assistants, keeping your customers engaged in a better and faster way.

Chatbots can even attend to multiple customers at a time! Customers can place their food orders through the Chatbots.

The best part, Chatbots can record the customers’ contact details, order history, preferred payment and more.

Chatbots can also send notifications when the order is ready directly to the customer. The whole ordering process just gets simpler, efficient and quicker. Chatbots can take customer feedback and handle complaints instantly.

Chatbots can be used by Restaurants to run loyalty programs, giving rewards, offers and incentives to their loyal customers, keep them engaged, track them, significantly upsell more and get repeat business.

As the millennials are growing quickly as the biggest consumer segment, their preference for messaging channels must be adopted quickly by Restaurants, in order to stay relevant.

Chatbots can enable Restaurants to deliver consistently and one on one messaging to their customers through every interaction, creating the best customer experience and more satisfaction!

So what are you waiting for? Get your Chatbot today and grow your Restaurant business!

Artificial Intelligence is going to play a very important role in the near future.  Our CEO – Chandrakumar Natarajan, is honoured to be delivering the Keynote on “Artificial Intelligence in Marketing” on Jan 29th in Singapore. The event – Digital Outlook 2018 is organized by eConsultancy in the NTUC Auditorium.

Details below:

The event is Free for Marketers and Business Leaders. Here is the link: https://econsultancy.com/events/digital-outlook-2018/

Don’t miss this opportunity!

Our Founder,  Chandrakumar, delivered an insightful Keynote on ‘AI in Marketing’, on Jan 29th, 2018 at the Stephen Riady Auditorium @NTUC. The event was organised by Econsultancy in Singapore.

AI represents a big change that’s coming our way! Imagine a world where your personal digital assistants, like ChatBots or Voice Bots start to look into your personal preferences as consumers and take decisions on your behalf. What if as Marketers, you were to start marketing to an AI and not to a customer? What would that really mean?

Find out more, and gain some insights into the future of AI in Marketing in the video below.

Artificial Intelligence Master Class

Artificial Intelligence (AI) is here. Growing from its initial hype, AI today is changing the way business is done. Organizations are investing heavily in AI Capabilities and related research. Start-ups are again redefining and disrupting industries. At the center of all AI is the customer relationship focus. Engaging with Customers in highly personalized ways has always been the holy grail. AI can be a terrific ally for you in realizing this dream.

We will look at topics building towards this realization.

• The current State of AI
• Applications of AI
• Case Studies
• Technology
• Getting started without worrying about the Tech

Why You Should Attend This Course:

During this course, we will move beyond the AI noise and take a deeper look at how AI is impacting businesses & careers. You will learn about the benefits of implementing AI in your organization while setting a sharp focus on metrics that matter – Revenue and Profit.

We will look at how AI can help build Relevance at Scale while helping Communicate 1 to 1 with Prospects & Customers. AI today can help unearth trends from enormous Datasets leading to new insights which in turn enable New Product Definition and Development benefiting your business.

You will learn how to gain more time & freedom by using AI for boring, repetitive tasks allowing you to focus on Creative tasks which improve ROI. You will be exposed to Next-Level thinking in engaging customers.

Learning Outcomes:

• Grasp the AI basics
• Define areas to implement AI along with the benefits
• Get Prepared for the oncoming AI wave impacting your career & business
• Gain the confidence to articulate AI & related topics
• Become Proactive in selecting & working on AI platforms

Course Outline:

The current State of AI

• An introduction to Artificial Intelligence & its impact
• Basic AI terms – Machine Learning, NLG
• A glimpse of the AI landscape

Applications of AI

• Chatbots Powered by AI
• Content Generation at Scale
• Search
• Voice

Case Studies

• Conversational Commerce
• Leaders

Technology

• Platforms
• Players

Getting started without worrying about the Tech

• Start Small, Fail Fast, Learn Rapidly
• What to Study

Who Will Benefit?

Executives, CMOs, Marketers, PR & Communications professionals, Managers, Business owners who are serious about understanding AI & its benefits. If you are looking to learn without the hype or are investing in AI programs or would like to be aware of what’s on the AI horizon this course is for you.

Price Includes:

• Certificate of Completion

Would you like to Know More:

• Drop a note to CHANDRU@WISELYWISE.COM or use this Form CONTACT US NOW

Next Level:

Participants who complete this course can attend our AI Chatbots Workshop.

Name of the Workshop: Anyone can build a Chatbot now, No Coding Required.

Details are in this link: AI Chatbot Workshop

OTHERS:

Download Your FREE AI eBook now: AI GUIDE

Interested in AI Courses for Students:  AI FOR SCHOOLS, COLLEGES, UNIVERSITIES

Visit Our Online Knowledgebase for Artificial Intelligence: AI CENTRAL 

Click to Get more details and to enroll in the Master Class in Singapore: https://www.eventbrite.sg/e/learn-the-basics-of-artificial-intelligence-tickets-47710557562 

AI is happening everywhere. But what’s the starting point to know more about AI. Join me for an introductory webinar on AI and its current state. We will look at the basics without the hype. You can then assess AI’s impact on your career and on the future of your organization. Enroll now! Limited slots only.