Digital Marketing Skills Training: Concept Note

Digital Marketing Skills Training: Concept Note

Digital Marketing Skills Training: Concept Note 

Background

In the fast-evolving job market, a significant transformation is taking place with digital marketing at its core. Studies suggest that a large portion of today’s college students will enter jobs that are just emerging, necessitating skills that still need to be mainstream. Furthermore, there’s a growing concern about the disparity in participation rates in digital fields, particularly among women. Digital marketing skills are becoming crucial across all job sectors, driving the need for a comprehensive educational approach that goes beyond traditional marketing studies. The partnership with governments and the successful rollout of several initiatives underscores the urgent need for scalable, impactful digital marketing education. WiselyWise’s commitment to this cause is evident in its innovative programs that equip students with necessary digital marketing skills, preparing them for success in a digitally driven economy.

Purpose: Digital Marketing Skills Training

The WiselyWise Digital Marketing Education Program aims to address this critical skills gap by providing college students with in-depth, practical knowledge and experience in digital marketing. This initiative aims to democratize access to quality digital marketing education, ensuring that future professionals are well-prepared for the challenges and opportunities of the digital age. By doing so, the program seeks to contribute to the creation of a knowledgeable, skilled workforce that can leverage digital marketing strategies to drive business success and societal advancement.

Expected Outcomes: Digital Marketing Skills Training

Students will acquire comprehensive digital marketing skills, from foundational concepts to advanced strategies.

Enhanced employability of students, preparing them for diverse roles within the digital marketing ecosystem.

Educational institutions will become pivotal in nurturing talent, fostering innovation, and advancing digital literacy.

Significant ROI for Corporate Sponsors through the development of a skilled workforce ready to tackle future digital marketing challenges.

Duration and Format

The Digital Marketing Education Program will be implemented each semester and will offer a Single Course suited for the year of study, thus covering all years of study from Bachelor to Master. It will cater to college students across various disciplines, offering a hybrid (Phygital) mode of delivery. This approach combines online self-study on the WiseCentral platform with practical, in-school classes led by trained educators.

Online Learning: Access to comprehensive courses on WiseCentral, including interactive modules, quizzes, and assignments.

Hands-on Learning: Utilization of Maya, the AI CoPilot for Education, to enhance student projects and learning experiences.

Community-Based Learning: Opportunities for students to engage in collaborative projects, discussions, and presentations, fostering a community of digital marketing practitioners.

Target Area and Beneficiaries:Digital Marketing Skills Training

This program is designed to be scalable, with the potential to be implemented in a single institution or across multiple universities and colleges. Our partnership with the state government in India has already demonstrated success across 3 universities, 15+ districts, 150+ colleges, reaching over 10,000 students.

Faculty Development: More than 200 faculty members have been trained through a 5-day development program, ensuring that educators are equipped to deliver high-quality digital marketing education.

Program Approach: Digital Marketing Skills Training

WiselyWise’s comprehensive program approach includes:

From Zero to Digital Marketer Course: A foundational course designed to take students from beginners to skilled digital marketers.

Access to Maya: Enhancing learning and project completion through AI-driven insights and assistance.

WiseCentral Platform: A centralized learning environment for accessing courses, resources, and collaboration tools.

Faculty Development Programs: Equipping educators with the latest digital marketing teaching methodologies.

Interactive AMA Sessions: Direct engagement with industry experts to address real-world digital marketing challenges.

Budget

The program’s budget will be tailored based on the scope of implementation, including the number of institutions, students, faculty, and the duration of the program.

Monitoring

Ongoing monitoring and evaluation will be conducted using the WiseCentral platform, ensuring program effectiveness and alignment with educational goals. Regular reports will be provided to stakeholders, including sponsors and educational institutions, to facilitate continuous improvement and impact assessment.

Conclusion: Digital Marketing Skills Training

WiselyWise’s Digital Marketing Education Program represents a forward-thinking approach to preparing college students for the demands of the digital economy. Through strategic partnerships, innovative learning methodologies, and a focus on real-world applicability, WiselyWise is committed to shaping the future of digital marketing education. Join us in this transformative journey to empower the next generation of digital marketing professionals.

Contact information

Chandra Kumar

Founder & CEO

WiselyWise Singapore

Email: cxo@wiselywise.com

WhatsApp/Mobile: +65-8268 4140

#DigitalMarketing #EducationalInnovation #WiselyWise #Empowerment #FutureOfWork #DigitalSkills #ProfessionalDevelopment

AI Solutions for Rural Education Challenges

AI Solutions for Rural Education Challenges

AI Solutions for Rural Education

AI Solutions for Rural Education promises a Transformative shift in education. Education stands not just as a gateway to knowledge but as a means for societal emancipation and holistic growth. The transformative National Education Policy 2020 heralded a shift in educational paradigms, aiming for a more personalized learning experience. However, critical issues persist, particularly in rural India, such as underdeveloped regions surrounding Alwar and Gurugram districts in Rajasthan and Haryana. Source: Blog

Gaps in Rural Education: Addressing the Fundamental Challenges

1. Lack of Quality and Affordability of Education: AI Solutions for Rural Education

Three-quarters of stakeholders echoed concerns about the inadequacy of quality education in both government and private schools. The core of ‘quality education’ comprises a teacher’s dedicated effort, varied teaching techniques, and the fostering of robust teacher-student relationships.

Generative AI’s Role: Tools powered by generative AI can aid in creating adaptive learning methods, personalized to each student’s learning pace and style, ensuring a more engaging educational experience.

2. Gender Disparity and Outcome-Oriented Approach:

Parents tend to invest more in children showing strong dedication and enthusiasm for higher studies, resulting in a noticeable disparity in female student enrollment. The pursuit of education often seems more of a choice than a necessity for many parents.

Generative AI’s Role: AI-powered tools can assist in developing personalized modules addressing diverse learning interests, engaging both genders equally in educational pursuits.

3. Teachers’ Shortage and Disability Inclusion:

Rural India faces a dire shortage of over 10 lakh teachers, particularly impacting government schools. Additionally, children with disabilities face systemic discrimination and a lack of inclusive learning environments.

Generative AI’s Role: AI-tutors and learning platforms can supplement teachers, providing personalized assistance and adapting to different learning needs, ensuring a more inclusive educational experience.

Strategies for Effective Initiatives: Fostering Comprehensive AI Solutions for Rural Education

1.Community Engagement: Direct engagement between teachers and parents has proven vital for ensuring sustained educational initiatives. Empowering communities by involving them in the educational ecosystem offers a path to safeguarding school infrastructure and promoting inclusivity.

2.Infrastructural Development and Experiential Learning: Developing adaptive, disability-inclusive tools like BALA is pivotal in facilitating enhanced learning environments. STEM and life skill-based educational models are crucial for nurturing critical thinking and motivation among students.

Generative AI’s Role: AI-powered tools contribute to adaptive and inclusive educational aids, ensuring a broader, more engaging learning experience.

3.Capacity Building and Vocational Training: Enhancing teacher capabilities with innovative tools and aligning them with digital resources is essential. Including vocational skills in curriculums enables students to be job-ready post-education.

Generative AI’s Role: AI-powered educational systems can complement teachers, providing personalized assistance and adapting to diverse learning needs, ensuring a more inclusive educational experience.

Transforming Education: The Role of Generative AI

Generative AI systems, such as Maya, offer personalized and adaptive learning experiences. By tailoring educational content and providing individualized assistance, these AI platforms can bridge educational divides, promoting inclusivity and creating a more engaging learning environment for students, especially in rural areas.

Rural education in India faces numerous challenges, but the integration of generative AI promises a brighter future by ensuring personalized, adaptive, and inclusive learning experiences, fostering a more holistic approach to education. If effectively harnessed, these AI-powered educational tools could significantly contribute to the development and transformation of rural education in India.

#Maya #Education #EdTech #Teachers #Educators  #LearningRevolution #ai #artificialintelligence #students #learning #classroom

Digital Teacher Support Tools : Their Role in Addressing Teacher Shortages and Efficiency Gaps

Digital Teacher Support Tools : Their Role in Addressing Teacher Shortages and Efficiency Gaps

Enhancing the Teaching Profession with Digital Teacher Support Tools

The education landscape in Europe is facing a critical shortage of teachers, creating an impending crisis in countries such as Germany, Portugal, Italy, and France. “Almost all countries in Europe are facing significant teacher shortages. For instance, there will be a shortfall of 25,000 teachers in Germany by 2025 and 30,000 in Portugal by 2030, according to national estimates, while there are currently 4,000 vacant teaching posts in France. This is mainly due to a lack of new teacher candidates and upcoming mass retirements given that, for example, at the primary school level, 60% of teachers are over 50 in Italy, 37% in Germany, 42% in Portugal, 36% in Sweden and 23% in France. This shortage stems from the lack of incoming teaching candidates coupled with the anticipated mass retirements of experienced educators. Policy changes are imperative to make the teaching profession more appealing, but in this digital age, innovative solutions like digital teacher support tools offer a promising way forward”. Source: Blogpost

Optimizing Educational Efficiency and Attractiveness

Research across OECD countries underscores a critical imbalance in teachers’ time management: nearly half of their workweek is spent on non-teaching tasks. With only a fraction of lesson time dedicated to actual learning activities, the potential for educational advancement remains untapped. Digital teacher support tools emerge as a key solution, reducing the hours spent on administrative and planning activities. These tools can streamline lesson content creation, automate tedious tasks, and effectively augment the teaching process.

Amidst teacher shortages and time allocation inefficiencies, the integration of digital teacher support tools presents a transformative solution. By automating routine tasks and amplifying teaching capabilities, these tools not only address the scarcity of educators but also restructure the classroom experience. Leveraging technology to alleviate administrative burdens and enhance classroom interaction time signifies a pivotal step towards a more efficient and attractive educational landscape.

Check out our Concept Note on how to implement a Personalized AI Tutor

#Maya #Education #EdTech #Teachers #Educators  #LearningRevolution #ai #artificialintelligence #students #learning #classroom

Concept Note on Maya AI Tutor

Concept Note on Maya AI Tutor

Concept Note Maya AI Tutor

Executive Summary

Maya, our revolutionary AI-powered tutor, is poised to reshape the educational landscape. This concept note outlines our strategy to harness the power of AI to transform learning and teaching. We aim to achieve a more personalized and efficient education system, ultimately enhancing learning outcomes.

Background: Concept Note Maya AI Tutor

Over the years, we’ve witnessed several digital revolutions, from personal computers to the growth of the internet, the advent of social media, and the prevalence of mobile computing. These transformations have rapidly altered the way we live, teach, and learn, causing us to spend more time in digital realms than in offline interactions.

Now, the stage is set for another revolution, one that may eclipse its predecessors in significance: the AI revolution. AI, powered by synthetic neural networks and large language models, is making strides in simulating complex human-like conversation, a domain once solely within the purview of human beings. This shift forces us to reconsider the foundations of our education systems.

These developments pose fundamental questions for education. What role will educators play in a world where AI tools are ubiquitous? How will assessments evolve in the face of AI’s ability to excel in examinations? As generative AI increasingly bridges the gap between human and machine intelligence, our education systems must adapt. What skills, perspectives, and competencies should we cultivate in students as human and machine intelligence become more intertwined? We find ourselves at a juncture where education should take center stage in shaping our response to these transformative technologies.

With this growing presence of AI in education, WiselyWise is actively engaged in developing Maya, a Teacher & Student-focused Generative AI Tutor. Maya enriches rather than replaces human educators and fosters an equitable, learner-centric, and impactful learning experience.

Purpose : Concept Note Maya AI Tutor

Maya serves as a revolutionary AI-powered tutor designed to usher in a transformative paradigm in education. With a primary focus on enhancing the learning and teaching experience, Maya alleviates educators’ workload, promoting a healthier work-life balance, while empowering them to excel in the classroom. For students, Maya stands as a guardian against academic failure, offering an interactive, multi-modal learning environment where students can explore subjects through various content formats. It further encourages mastery by providing tools for experimentation and practice, prepares students for future endeavors, and ensures their privacy and confidentiality in a secure, practice-oriented space. Maya’s overarching purpose is to reshape traditional education methods, creating a more efficient and effective learning environment.

Product Description

Maya, our groundbreaking AI-powered educational platform, represents a transformative leap in the realm of personalized learning and teaching. Designed to reshape the way we educate and learn, Maya caters to the distinct needs of both students and educators. Maya leverages cutting-edge technologies, including generative AI and large language modeling. It functions as an intelligent assistant for both educators and students. By generating tailored teaching materials, Maya alleviates teachers’ workload and offers personalized learning experiences for students.

Maya is not just a conventional educational tool; it’s a paradigm shift in the world of learning and teaching. With its adaptive capabilities, immediate feedback loops, and the power to free educators from administrative burdens, it’s a multifaceted solution that stands to redefine traditional educational methods. Maya empowers students to reach their full potential and gives educators the tools they need to excel in nurturing the leaders of tomorrow.

Objectives

Maya is designed to enhance the quality of education, improve learning outcomes, and support educators in their roles.

  • Enhance Educational Quality: Maya aims to elevate the quality of education by providing engaging and personalized learning experiences.
  • Improve Learning Outcomes: Our objective is to deliver tangible improvements in student learning outcomes by offering personalized learning paths and instant feedback.
  • Support Educators: We strive to provide substantial support to educators through AI-generated teaching materials and lesson plans, reducing their administrative workload, and empowering them to excel in the classroom.
  • Promote Inclusivity: Maya aims to be accessible and beneficial to a diverse range of learners, educators, and parents, fostering inclusivity in education.
  • Enhance Efficiency: We aim to streamline the educational process, making lesson planning, resource creation, and knowledge assessment more efficient.
  • Foster Lifelong Learning: Our goal is to create a culture of lifelong learning, offering resources for continuous self-improvement and career development.

Target Audience

Maya caters to a diverse set of users, including teachers, and students across grades globally. Maya is tailored to meet the specific needs of each group, creating more engaging and effective experiences.

Key Features

Maya offers innovative features that redefine educational experiences. These include AI-driven lesson planning and resource creation, multi-modal learning resources, and support for students preparing for exams and assessments. These features empower educators and students alike.

  • Personalized Learning Paths: Maya tailors learning experiences for each student, recognizing their unique strengths and weaknesses, and adapting content to maximize comprehension and engagement. For educators, this means a more detailed understanding of individual student progress.
  • Instant Feedback: Maya provides immediate feedback on assignments and assessments, offering actionable insights to both students and educators for continuous improvement. This feedback loop enhances the teaching and learning process.
  • AI-Generated Teaching Resources: Maya creates high-quality teaching materials, lesson plans, and practice exercises, saving educators valuable time and ensuring the delivery of effective lessons. Teachers benefit from real-time AI-generated resources that align with curriculum standards.
  • Multi-Modal Learning: Our platform offers a variety of learning resources, including text, videos, images, sound, and more, to accommodate diverse learning styles and preferences, making it easier for teachers to reach all students effectively.
  • Virtual Labs and Practice Tools: Students can experiment and practice what they’ve learned through virtual labs, simulations, and interactive exercises, fostering a deeper understanding of subjects. Educators can use these tools to create engaging and hands-on learning experiences.
  • Preparation for Job Interviews and Exams: Maya equips students with resources for excelling in job interviews, competitive exams, and assessments, helping them build confidence and readiness for future endeavors. For educators, this means better preparing students for real-world challenges.
  • Accessible and Inclusive: Designed with accessibility in mind, Maya ensures that all learners, regardless of their abilities, can benefit from its features, fostering inclusivity in education. Teachers can deliver more inclusive lessons, catering to the diverse needs of their students.
  • Streamlined Educational Workflow: Maya simplifies educational processes, from lesson planning to resource creation, making teaching and learning more efficient. Teachers experience reduced administrative burdens, allowing them to focus more on teaching.
  • Continuous Improvement and Updates: We are committed to regular updates and enhancements, incorporating the latest educational best practices and AI advancements to continually improve Maya for both students and educators.

Expected outcomes

  • Teacher’s Best Friend: For educators, MAYA is a lifeline to achieving a healthier work-life balance. It substantially reduces the stress and workload related to lesson planning and other routine tasks, helping teachers avoid burnout.
  • Enhanced Teaching Efficiency: With MAYA, educators have the opportunity to excel more by focusing on what they do best – teaching. It instantly generates high-quality teaching resources tailored to their needs, allowing them to excel in the classroom.
  • Student-Centric Learning: For students, MAYA is all about avoiding failure. It offers a fun and interactive learning experience with multi-modal options like text, video, images, sound, and more. There are no restrictions on how students can explore and learn, leading to increased engagement, better understanding, and improved academic performance.
  • Mastery Through Practice: MAYA empowers students to become masters in their chosen subjects. It provides tools and virtual labs for students to experiment and practice what they’ve learned, with instant feedback and the ability to save and download their creations.
  • Success Preparation: Students can use MAYA to prepare for job interviews, competitive exams, and assessments. It offers practice resources, including MCQs, in a secure environment that respects their privacy and confidentiality.
  • Equitable Education: By providing access to high-quality, personalized learning resources, Maya will contribute to more equitable education, reducing disparities in learning outcomes and opportunities.

Implementation

Rolling out Maya requires a well-defined implementation strategy. Do contact us to understand in detail our plan for introducing Maya into the education system, including potential partnerships with educational institutions and organizations.

Maya’s implementation process is designed to be collaborative, flexible, and responsive to your institution’s needs. Our goal is to ensure a smooth and successful integration, with ongoing support and optimization to maximize the benefits of Maya in your educational environment.

Conclusion: Concept Note Maya AI Tutor

In summary, Maya holds the potential to revolutionize education by providing a more personalized and efficient learning experience. We encourage support and collaboration from relevant stakeholders to make this vision a reality.

Contact information

Chandra Kumar

Founder & CEO

WiselyWise Singapore

Email: cxo@wiselywise.com

WhatsApp/Mobile: +65-8268 4140

#Maya #Education #EdTech #Teachers #Educators  #LearningRevolution #ai #artificialintelligence #students #learning #classroom

Concept Note on AI Education Program

Concept Note on AI Education Program

CONCEPT NOTE: AI Education Program

Background

This Concept Note on our AI Education Program provides details on the Why,What,How of rolling our the right education program to train your teachers and students.

65% of Students in School will enter into jobs that don’t exist today. 42% of Core Skills in all jobs will be replaced by AI. There is also the longstanding concern about the low rate of female participation in science, technology, engineering, and mathematics (STEM) studies and consequently STEM careers.

AI Skilling will be a key enabler for the attainment of the 2030 Agenda for Sustainable Development. AI is impacting all aspects of society, from how we learn to how we drive to healthcare innovations. AI will enable applications and processes to get smarter thus increasing the benefit to society. According to an Accenture analysis, “AI has the potential to add US$957 billion, or 15 percent of current gross value added, to India’s economy in 2035. To avoid missing out on this opportunity, policymakers and business leaders must prepare for, and work toward, the AI revolution. While AI Technologies are Transforming Societies worldwide, the Lack of AI Skills is the number one challenge this Transformation faces. A Digital Divide is fast developing between the Haves and the Have-nots, which needs to be urgently bridged. To achieve AI’s potential, both boys and girls, men and women need equal access to AI education and careers.

WiselyWise understands that the clear solution for bridging this gap can be found in our schools and colleges as well as corporations through Skilling programs. This Concept Note on AI Education Program underscores the fact that the need of the hour is to educate students at an early age about how to be creators of AI, not just consumers of AI. Our Research has shown that the existing STEM programs that focus on coding and robotics fall quite short in the AI Education Space. We have been actively creating AI Courses embracing tools and curricula that teach the full complement of AI concepts to truly prepare students for AI career success, such as visual recognition, landmark-based navigation, object manipulation, facial recognition and expressions, speech generation, and speech recognition. WiselyWise is also actively investing and creating Teacher-focused solutions that remove barriers of time, cost, and adoption friction, which often stand in the way of embracing AI.

Purpose of the AI Education Program

The overall purpose of the AI Education Program is to make the case for strengthening students’ education in AI subjects via age-appropriate Courses, and ultimately bring equality of access to quality education and careers. The program will help educational institutions move quickly towards developing multiple generations of AI Students, empowering them for Success in AI-run global economies.

Concept Note AI Education Program:Expected outcomes

  • Students will gain requisite knowledge & and skills for the AI Future
  • Students will become proactive in using AI for Societal benefit
  • Students will be able to design, develop, and demonstrate their AI Projects
  • Schools become self-sustaining in delivering AI Education for generations of learners
  • Increases the ROI for Corporate Sponsors

Concept Note AI Education Program: Duration and Format

The AI Education Program will be conducted for one year with an option to extend for 2 more years. It will cover all students from Grade 3 to Grade 12 (Grade 3 to High School) and will be delivered in a Phygital/hybrid mode. WiseCentral Platform & and age-appropriate courses will be used for self-study by the students and the teachers will conduct classes in school. The Teachers will be trained by WiselyWise through a two-day workshop and given access to a How to Teach AI online course which consists of Lesson Plans, Rubrics, and Assessments.

  • Online learning where students will access the courses on WiseCentral and study in multi-media formats in an engaging mode comprising of MCQs, Quizzes, and Assignments.
  • Hands-on learning where students access Maya to learn applications of AI in daily life, complete a Digital Portfolio deck, and do Coding.
  • Community-based learning provides the opportunity for students to complete joint projects, participate in discussions, conduct experiments along with family and friends, present their projects
AI Learning Pathways from Classes 3 to 12

Target Area and Beneficiaries

WiselyWise can conduct programs consisting of a minimum of 1 School and above, with a minimum of 15 students in each batch.

For Governments, Corporate Sponsors, School Districts, and School Chains, WiselyWise has the expertise to implement this AI Education Program up to 200 Schools and up to 20,000 students across multiple geographical areas in the same timezone across the Academic Year.

Between 150-250 teachers can be trained with backgrounds ideally in Computer Science, Maths, and Sciences and this can also include Volunteers from the Sponsor organization.

Participation will be by invitation only. Nomination can be done by the Sponsor and will be based on: participant profile, gender, and geographical representation, to ensure a balanced audience.

Concept Note AI Education Program Approach

WiselyWise will provide a Comprehensive AI Education Program covering the objectives of the Sponsors and outcomes desired for the Students and comprises the Modular Components below.

  • Access to Maya, your Personalized Generative AI Tutor for Teachers and students
  • Access to WiseCentral AI Learning Platform
  • Curriculum aligned to International Standards and meeting Local requirements
  • Age-appropriate Courses
  • Professional Development for Teachers
  • Hybrid Training Option – Physical & Online
  • Assignments, MCQs
  • Capstone Project
  • Assessment
  • Digital Certificate
  • Impact Assessment (with Partner)
  • FREE Content Updates

Budget

The budget will be dependent on the total nominated schools, students, teachers, volunteers, and years of implementation.

Monitoring

The program will be monitored by the WiselyWise team using the WiseCentral platform tracking engagement, completion, and certificate. The Reports are submitted to the Sponsor and other Stakeholders on a Monthly basis for Interventions as required. WiselyWise will provide the necessary Templates for sharing with Parents and Schools per Program definition.

Satisfied Customer Statistics:

Corporates: 20+

Government: 5+

Universities/Colleges: 100+

CSR/Foundations: 10+

Schools: 200+

AI Education Program Deck

WiselyWise has impacted 500+ Schools and Colleges, 250+ Teachers, and more than 50,000+ Students globally via its’ Education Programs. We have invested in Courses across 5 Regional Languages, signed MoUs with Global AI Leaders and Research organizations, and rolled out Technology Platforms in a vendor-neutral approach.

Please contact us for the Comprehensive AI Education Program Deck and Successful Case Studies.

Contact information:

Chandra Kumar

Founder & CEO

WiselyWise Singapore

Email: cxo@wiselywise.com

WhatsApp/Mobile: +65-8268 4140

#Maya #Education #EdTech #Teachers #Educators  #LearningRevolution #ai #artificialintelligence #students #learning #classroom