The management decision
When a new business must operate across three countries from its first day, what has to be decided before any software is configured?
- 1
8-week requirements project
- 2
Zoho One proposal
- 3
Implementation
- 4
Staff & vendors trained
- 5
Go-live on schedule
- 6
Licensing & support
The client
The Air Station offers a one-stop service for respiratory care, CPAP and sleep apnoea, from diagnosis to therapy. Newly incorporated in three Southeast Asian countries, it needed automated core processes, remote CRM for its salespeople, and finance and accounting in place from day one.
The challenge
Everything had to work from the first day
A new entity in three countries needed automated processes, customer management for remote salespeople and a working finance system at launch — not months later.
COVID-19 compressed deadlines and training
The pandemic made both the timetable and in-person training harder to deliver.
Our view
Eight weeks of requirements work first — so day one could be a working day.
What WiselyWise did
Requirements before configuration
WiselyWise persuaded The Air Station to run a paid, eight-week requirements project first, then submitted a complete proposal to implement the Zoho One suite.
Implement the operating core
Zoho One, Zoho CRM, Zoho Inventory, Zoho Books and Zoho Mail were implemented within the deadlines despite the pandemic.
Train people before go-live
Employees and vendors were trained well in advance, so launch day didn't become a bottleneck.
Stay on as licence and support partner
WiselyWise continues as The Air Station's Zoho licence partner and ongoing support partner.

“Working with WiselyWise was a game-changer for TAS. Their guidance and support helped us achieve our objectives of automating key business processes, supporting our salespersons with managing customer relationships in a remote model and ensuring our financial and accounting was in place from day one.”
The outcome
The record establishes that The Air Station went live on its scheduled date, with employees and vendors trained and ready, and that WiselyWise remains its licence and support partner.
No measured pipeline, cost or revenue figure is published, so this case does not claim one.
| Business need | WiselyWise contribution | Established result |
|---|---|---|
| Operations working from day one in three countries | Eight-week requirements project, then a Zoho One proposal | Go-live on the scheduled date |
| Remote salespeople managing customers | Zoho CRM implemented | Sales team on a shared CRM |
| Finance and stock in place at launch | Zoho Books and Zoho Inventory implemented | Accounting and inventory live at launch |
| Adoption under COVID-19 constraints | Staff and vendor training ahead of go-live | No launch-day bottlenecks recorded |
Hear it from the client
- Brenda Liao on working with WiselyWise
Key takeaways
Pay for requirements first
A short, paid discovery phase turned an open-ended launch into a proposal that could be delivered on a date.
Train before launch, not after
Training people and vendors ahead of go-live is what made the date hold.
The relationship outlasts the project
Licensing and support continued after go-live — the system kept an owner.
What this case demonstrates
The Air Station launched a three-country business on Zoho One on its scheduled date, because the requirements were settled before the configuration started.


