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Case study · Naan Mudhalvan · AI training and skilling
WiselyWise delivered it with Naan Mudhalvan, a program of the Tamil Nadu Skill Development Corporation, at colleges affiliated to Madurai Kamaraj University. It is one of four Naan Mudhalvan case studies; see the full program. The same approach now covers AI courses and training for colleges and universities.
Faculty first
A five-day Faculty Development Program on digital marketing before the student course.
71 colleges
Colleges affiliated to Madurai Kamaraj University in Dindigul, Madurai, Theni and Virudhunagar.
45 hours per student
From Zero to Digital Marketer, delivered in person by WiselyWise trainers.
Hackathon final
An online Digital Marketing Capstone Presentation Hackathon final on 13 April 2024, with prizes for the top teams.
Naan Mudhalvan (“I am first”) is a flagship upskilling and career guidance initiative of the Government of Tamil Nadu, launched in March 2022 to bridge the gap between academic learning and what industry needs. It runs through the Tamil Nadu Skill Development Corporation, and aims to give one million young people a year employable skills.
Student upskilling
Credit-based courses built into college curricula, free of cost, from technology topics to language and soft skills.
Faculty empowerment
Upskilling lecturers so they stay aligned with industry trends. This is the part WiselyWise's Faculty Development Program delivered.
Career guidance
Guiding school and college students towards suitable education and job paths.
Placement readiness
Pre-placement training, internships, hackathons and job fairs.
Source: the program’s own About Naan Mudhalvan document (PDF). WiselyWise delivered training under the program; it is not the program’s owner.
Naan Mudhalvan is a skilling program of the Government of Tamil Nadu for college students, run through the Tamil Nadu Skill Development Corporation (TNSDC). Launched in March 2022, it aims to give one million young people a year employable skills through credit-based courses built into college curricula, free for students and faculty, alongside faculty upskilling and placement readiness. At Madurai Kamaraj University the course had to reach 71 affiliated colleges across Dindigul, Madurai, Theni and Virudhunagar, the largest set of colleges in the program. Faculty from the Mother Teresa Women's University colleges joined the same Faculty Development Program. Every one needed lecturers ready to support it.
WiselyWise delivered a five-day Faculty Development Program on digital marketing, then From Zero to Digital Marketer, a 45-hour course, to students at the 71 affiliated colleges.
What we brought to the program.
A ready 45-hour course
From Zero to Digital Marketer starts from nothing and ends with students who have practised the work, so colleges did not have to build a syllabus first.
Faculty trained before students
WiselyWise designs its education programs so that the lecturer is ready first. A five-day Faculty Development Program came before any student session.
Trainers who stay hands-on
WiselyWise trainers worked at the computers with faculty, not only from the front of the room.
Practice after the sessions
Faculty and students were given access to Smart Maya AI for Education, so they could keep practising between sessions.
The Online Digital Marketing Capstone Presentation Hackathon final for the Madurai Kamaraj University and Mother Teresa Women's University colleges was held online on 13 April 2024, from 6 to 7 pm, with faculty and students invited to attend and encourage the participants. The top teams received prizes.
WiselyWise also offered internships to students who completed From Zero to Digital Marketer, so they could apply the work on real projects.
Finals invitation, 13 April 2024 (Madurai Kamaraj and Mother Teresa Women's University colleges)
| Business need | WiselyWise contribution | Established result |
|---|---|---|
| Lecturers ready to support digital marketing | Five-day Faculty Development Program | Faculty trained; photos on this page |
| Students with practical digital marketing skills | From Zero to Digital Marketer, 45 hours | Delivered at 71 colleges in 4 districts |
| A way to keep practising | Access to Smart Maya AI for Education | Access given to faculty and students |
This page records training delivered. It makes no claim about exam results, placements or jobs.
Faculty and trainers together on campus
A full training hall at work
Faculty practising at their computers
Trainer presenting to faculty
Faculty sharing in the session
A social media session on screen
A name links to the college’s own website, in a new tab, where we have checked it. A college without a link is listed by name only.
Arulthiru Jacob Memorial Christian College, OttanchatramDindigul
Anugraha Institute of Social SciencesDindigul
K. P. National College of Arts and Science, BatlagunduDindigul
N.P.R. Arts and Science CollegeDindigul
RVS Kumaran Arts and Science CollegeDindigul
Sri Sai Bharath Arts and Science CollegeDindigul
Subramanya Arts and Science College, PalaniDindigul
Latha Mathavan Arts and Science CollegeMadurai
Mangayarkarasi Arts and Science CollegeMadurai
MSS Wakf Board CollegeMadurai
P.K.N. Arts and Science CollegeMadurai
Senthamarai College of Arts and ScienceMadurai
Senthamil CollegeMadurai
SLSMAVMM Aayira Vaisiyar College, AlagarkovilMadurai
Sri Meenakshi Government Arts CollegeMadurai
Ultra Arts and Science CollegeMadurai
Cardamom Planter's Association College, BodiTheni
Theni Kammavar Sangam College of Arts and ScienceTheni
Arulmigu Kalasalingam College of Arts and Science, KrishnankoilVirudhunagar
Arumugham Palaniguru Arts and Science College for WomenVirudhunagar
Raju's College, RajapalayamVirudhunagar
S.M.S. College of Arts and Science, SivakasiVirudhunagar
Saiva Bhanu Kshatriya CollegeVirudhunagar
Sri Krishnasamy Arts and Science CollegeVirudhunagarSwipe or scroll sideways. Each tile jumps to the college in the list below.
Tell us how many faculty and students you have and what you want them able to do. We propose the smallest useful first step, often one faculty workshop, and scale from there.
Faculty took a five-day Faculty Development Program on digital marketing. Students at 71 affiliated colleges then took From Zero to Digital Marketer, a 45-hour course delivered by WiselyWise.
WiselyWise, working with Naan Mudhalvan, a Tamil Nadu Skill Development Corporation (TNSDC) program of the Government of Tamil Nadu, at Madurai Kamaraj University.
71 Madurai Kamaraj University colleges. The full list is on this page; a name links to the college's own website where we have checked it.
No. It records where WiselyWise delivered training and does not imply endorsement by the Government of Tamil Nadu, the Tamil Nadu Skill Development Corporation, Naan Mudhalvan, Madurai Kamaraj University or any college.
Naan Mudhalvan: 8,000+ students and 150+ faculty trained in digital marketing
WiselyWise and Naan Mudhalvan, a TNSDC program: a Faculty Development Program, then a 45-hour student course, across over 130 colleges in three universities.
Read case studyBharathidasan University: faculty first, then 53 colleges
A five-day Faculty Development Program with Naan Mudhalvan, then digital marketing training for students at 53 colleges across 8 districts.
Read case studyMother Teresa Women's University: 9 women's colleges trained
The 45-hour From Zero to Digital Marketer course for students at 9 women's colleges in Dindigul and Theni, under Naan Mudhalvan.
Read case studyAll WiselyWise case studies · Our events record · AI training for universities and colleges
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Plan an AI training program for your collegeCollege names and websites belong to the colleges. This page records where WiselyWise delivered training and does not imply endorsement by the Government of Tamil Nadu, the Tamil Nadu Skill Development Corporation, Naan Mudhalvan, Madurai Kamaraj University or any college.