Loading WiselyWise
Case study · Naan Mudhalvan · AI training and skilling
WiselyWise delivered it with Naan Mudhalvan, a program of the Tamil Nadu Skill Development Corporation, at colleges affiliated to Bharathidasan University. It is one of four Naan Mudhalvan case studies; see the full program. The same approach now covers AI courses and training for colleges and universities.
Faculty first
A five-day Faculty Development Program on digital marketing, so lecturers led their own students.
53 colleges
Colleges affiliated to Bharathidasan University in Ariyalur, Karur, Nagapattinam, Perambalur, Pudukkottai, Thanjavur, Tiruchirappalli and Tiruvarur.
Hackathon and jobs
Semi-finals, an online final on 1 December 2023, trophies in person, internships, and students receiving placement orders from the Tiruchirappalli District Collector.
On record
Photos and videos of the program, and a faculty member speaking about working with WiselyWise.
Naan Mudhalvan (“I am first”) is a flagship upskilling and career guidance initiative of the Government of Tamil Nadu, launched in March 2022 to bridge the gap between academic learning and what industry needs. It runs through the Tamil Nadu Skill Development Corporation, and aims to give one million young people a year employable skills.
Student upskilling
Credit-based courses built into college curricula, free of cost, from technology topics to language and soft skills.
Faculty empowerment
Upskilling lecturers so they stay aligned with industry trends. This is the part WiselyWise's Faculty Development Program delivered.
Career guidance
Guiding school and college students towards suitable education and job paths.
Placement readiness
Pre-placement training, internships, hackathons and job fairs.
Source: the program’s own About Naan Mudhalvan document (PDF). WiselyWise delivered training under the program; it is not the program’s owner.
Naan Mudhalvan is a skilling program of the Government of Tamil Nadu for college students, run through the Tamil Nadu Skill Development Corporation (TNSDC). Launched in March 2022, it aims to give one million young people a year employable skills through credit-based courses built into college curricula, free for students and faculty, alongside faculty upskilling and placement readiness. At Bharathidasan University the work had to reach 53 affiliated colleges spread across 8 districts: Ariyalur, Karur, Nagapattinam, Perambalur, Pudukkottai, Thanjavur, Tiruchirappalli and Tiruvarur. Each college needed a lecturer who could support the course and students who would practise it.
WiselyWise delivered a five-day Faculty Development Program on digital marketing at Bharathidasan University with Naan Mudhalvan, then took the training to students at the affiliated colleges.
What we brought to the program; the colleges' own view is in the testimonial below.
A ready 45-hour course
From Zero to Digital Marketer starts from nothing and ends with students who have practised the work, so colleges did not have to build a syllabus first.
Faculty trained before students
WiselyWise designs its education programs so that the lecturer is ready first. A five-day Faculty Development Program came before any student session.
Trainers who stay hands-on
WiselyWise trainers worked at the computers with faculty, not only from the front of the room.
Practice after the sessions
Faculty and students were given access to Smart Maya AI for Education, so they could keep practising between sessions.
Five finalist teams reached the final after two rounds of semi-finals. Their presentations covered logo design, vlogging, digital ads, email marketing, website development and blog content: the whole curriculum applied to a product of their own.
On 19 December 2023 WiselyWise leadership visited the winning and finalist colleges and handed over the trophies in person, at ceremonies hosted by the colleges. Every semi-final participant and faculty mentor received a participation certificate.
| Place | Team and college | Project |
|---|---|---|
| 1st | Team Cauvery, Government Arts College, Thuvakudi, Tiruchirappalli | Customised anime merchandise |
| 2nd | Team Krishna, Government Arts College, Thuvakudi, Tiruchirappalli | Craft Zone: handmade arts and crafts, marketed online |
| 3rd | Team Ganga, Thanthai Periyar Government Arts and Science College, Tiruchirappalli | Tech World: affordable smartphones for students |
Two more teams reached the final: Team Yamuna (Kunthavai Naacchiyaar Government Arts College, Thanjavur) with organic skincare, and a second Team Cauvery (Srinivasan College of Arts and Science, Perambalur) with affordable cameras.
WiselyWise also offered internships to students who completed From Zero to Digital Marketer, so they could apply the work on real projects.
Finals invitation, 1 December 2023 (Bharathidasan University colleges)
Students from the program received their placement orders from the Tiruchirappalli District Collector at a Naan Mudhalvan job fair. One of them went on to receive four placement offers.
The collage is made by the students themselves. We publish no placement total, because we hold no verified count.
| Business need | WiselyWise contribution | Established result |
|---|---|---|
| Lecturers ready to support digital marketing | Five-day Faculty Development Program at Bharathidasan University | Faculty trained; photos and video on this page |
| Students with practical digital marketing skills | Digital marketing training at the affiliated colleges | Delivered at 53 colleges in 8 districts |
| A way to keep practising | Access to Smart Maya AI for Education | Access given to faculty and students |
| A route to jobs | Hackathon, job guidance and internships | Students received placement orders at a Naan Mudhalvan job fair in Tiruchirappalli (photos on this page) |
This page records training delivered and the placement event shown. It publishes no placement total, exam results or salaries, because we hold no verified figures.
Five-day Faculty Development Program with Naan MudhalvanDigital marketing for college faculty, Bharathidasan University. Opens on YouTube.
Hackathon finals highlights, 1 December 2023Five finalist teams present their digital marketing strategies, Bharathidasan University colleges. Opens on YouTube.
Hackathon semi-finals, round 1, 23 November 2023Digital marketing semi-finals, Bharathidasan University colleges. Opens on YouTube.
Hackathon semi-finals, round 2, 29 November 2023A second round, added because of student demand. Opens on YouTube.
The faculty cohort at the Faculty Development Program
Faculty at work in the training hall
A digital marketing session in progress
Opening the session with faculty and guests
Trainer presenting to faculty
Hands-on help at the computer
The faculty cohort with the trainers
At the Naan Mudhalvan Faculty Development Program banner
Faculty and trainers together
On campus between sessions
A name links to the college’s own website, in a new tab, where we have checked it. A college without a link is listed by name only.
Government Arts College, AriyalurAriyalur
Meenaakshi Ramasamy Arts and Science CollegeAriyalur
Annai Women's CollegeKarur
Government Arts College (Autonomous), ThanthonimalaiKarur
Jairams Arts and Science CollegeKarur
Valluvar College of Science and ManagementKarur
Government Arts and Science College, PerambalurPerambalur
Sri Saradha College for WomenPerambalur
Srinivasan College of Arts and SciencePerambalur
H.H. The Rajah's College (Autonomous)Pudukkottai
Kalaignar Karunanidhi Government Arts College for Women (Autonomous)Pudukkottai
Sri Bharathi Arts and Science College for WomenPudukkottai
Abi and Abi CollegeThanjavur
Annai College of Arts and ScienceThanjavur
Annai Vailankanni Arts and Science CollegeThanjavur
Bharath College of Science and ManagementThanjavur
Bon Secours College for WomenThanjavur
Government Arts College (Autonomous), KumbakonamThanjavur
Government College for Women (Autonomous), KumbakonamThanjavur
Khadir Mohideen CollegeThanjavur
Mass College of Arts and ScienceThanjavur
A.A. Government Arts College, MusiriTiruchirappalli
Aiman College of Arts and Science for WomenTiruchirappalli
Government Arts CollegeTiruchirappalli
Imayam Arts and Science CollegeTiruchirappalli
Indra Ganesan College of Arts and ScienceTiruchirappalli
Shrimati Indira Gandhi CollegeTiruchirappalli
Thanthai Periyar Government Arts and Science College (Autonomous)Tiruchirappalli
Urumu Dhanalakshmi CollegeTiruchirappalli
Mannai Rajagopalaswamy Government Arts College, MannargudiTiruvarur
Thiru. Vi. Ka. Government Arts College, ThiruvarurTiruvarurSwipe or scroll sideways. Each tile jumps to the college in the list below.
WiselyWise delivered a five-day Faculty Development Program on digital marketing with Naan Mudhalvan, a Tamil Nadu Skill Development Corporation (TNSDC) program of the Government of Tamil Nadu, and trained students at 53 affiliated colleges across 8 districts.
53 colleges in Ariyalur, Karur, Nagapattinam, Perambalur, Pudukkottai, Thanjavur, Tiruchirappalli and Tiruvarur. The full list is on this page; names link to each college's own website where we have checked it.
A faculty member from Aiman College of Arts and Science for Women, Trichy, in the video on this page. Her words are her own.
No. It records where WiselyWise delivered training and does not imply endorsement by the Government of Tamil Nadu, the Tamil Nadu Skill Development Corporation, Naan Mudhalvan, Bharathidasan University or any college.
Yes. Tell us how many faculty and students you have and what you want them able to do. We propose the smallest useful first step, often one faculty workshop.
Naan Mudhalvan: 8,000+ students and 150+ faculty trained in digital marketing
WiselyWise and Naan Mudhalvan, a TNSDC program: a Faculty Development Program, then a 45-hour student course, across over 130 colleges in three universities.
Read case studyMadurai Kamaraj University: digital marketing at 71 colleges
A five-day faculty program, then the 45-hour From Zero to Digital Marketer course for students at 71 affiliated colleges.
Read case studyMother Teresa Women's University: 9 women's colleges trained
The 45-hour From Zero to Digital Marketer course for students at 9 women's colleges in Dindigul and Theni, under Naan Mudhalvan.
Read case studyAll WiselyWise case studies · Our events record · AI training for universities and colleges
Want this for your college?
Book a free call. We will propose the smallest useful first step.
Plan an AI training program for your collegeCollege names and websites belong to the colleges. This page records where WiselyWise delivered training and does not imply endorsement by the Government of Tamil Nadu, the Tamil Nadu Skill Development Corporation, Naan Mudhalvan, Bharathidasan University or any college.
