The London Underground map is more than a means of getting from A to B. It’s been an icon of design since London Underground employee Harry Beck first realised, In 1931, that the actual physical location of different stations actually mattered far less than the relationship between them. It’s a map of the integrations within an ecosystem. And that’s why marketers, in particular, are so interested in it.

Hallam Internet’s Digital Marketing Tube Map shows the complexities of Internet Marketing and graphically represents Stations as individual campaigns or platforms and Stops as the areas that need to be considered in order for your online campaigns to be a success.