Publishing has been around for decades. Many Publishers have built massive Print empires in the past. So is it business as usual for Publishers today? I’d hope so, but the reality of the situation is that it’s not.
Publishers globally are being hit by the advent of the Digital Era. Digital is everywhere, and to complicate things Mobile is running even faster to grab its share of the reader’s attention! How complicated is that? The fact of the matter is, people globally are dumping the print subscriptions, while the online versions are eating the pie.
Falling print subscriptions are hurting the Publishers more than they ever imagined! With falling subscriptions, there is an obvious fall in the advertising revenue. So where do traditional print publishers go from here? They go “Digital”!
Going Digital poses a big change in the mindset of the traditional publishers. Yes, change management is something they must adapt if they really want to survive in the future.
While every Publisher is gunning to go online, there is no doubt that tremendous competition is going to play a prominent role in grabbing reader share globally. So the question is, how are Publishers ever going to increase their revenue?
A Big part of the answer is for Publishers to invest in their online presence, with an immediate focus on building their Content Marketing Strategy. Adding in the advertising and other marketing elements as they go along.
Investing in their online presence pretty much means investing in the right technologies, that would enable Publishers to create beautiful and effective digital entities, that would, in turn, enhance a Publisher’s content marketing capabilities.
The best part is, Publishers can finally find innovative ways to make more money online. If you are excited to know how then do take the time to look at the video below.